The NHL’s Board of Governors could approve helmet ads for the '20-21 season as early as today, sources tell SBJ. These people said it’s “likely” that the asset will be approved. A Board of Governors call is scheduled for today.

Sources said that the helmet ads for the upcoming season are primarily designed as a make good for naming rights sponsors and founding-level type partners, subject to league approval. The sticker placement of sponsors would be located on both sides of a player’s helmet, sources said, and only one brand would be allowed at a time on the helmet.