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League to allow ads on helmets?
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Fish
Posted 2020-12-17 1:35 PM (#773195)
Subject: League to allow ads on helmets?



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https://www.sportsbusinessdaily.com/SB-Blogs/Breaking-News/2020/12/N...

The NHL’s Board of Governors could approve helmet ads for the '20-21 season as early as today, sources tell SBJ. These people said it’s “likely” that the asset will be approved. A Board of Governors call is scheduled for today.

Sources said that the helmet ads for the upcoming season are primarily designed as a make good for naming rights sponsors and founding-level type partners, subject to league approval. The sticker placement of sponsors would be located on both sides of a player’s helmet, sources said, and only one brand would be allowed at a time on the helmet.
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Pierre_Pdare
Posted 2020-12-19 3:54 AM (#773199 - in reply to #773195)
Subject: RE: League to allow ads on helmets?




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The Devils are going to have Summer's Eve on their helmets
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